Meadowhall is showing its support for Purple Tuesday this week (13th November 2018), an accessible shopping day that will be celebrated across the UK.
Created by the organisation Purple, the national day aims to make customer-facing businesses more aware of the challenges faced by shoppers living with a disability or impairments. It also hopes to inspire companies with the opportunities available for those willing to improve the experiences they offer.
In support of Purple Tuesday 2018, Meadowhall will be placing ‘Meet and Greet’ hosts throughout the mall and its iconic glass dome will shine purple to provide a very visual recognition of the event. Various retailers throughout Meadowhall will also be opening their doors early that day (at 9am), to give those who struggle with crowds and noisy, bright environments a stress-free shopping experience.
As a leading destination dedicated to supporting the local community and its visitors, Meadowhall has always strived to provide an accessible environment whether that’s through inclusive recruitment processes, team training or its ground-breaking customer and shop mobility services first pioneered in the 90s.
The centre has also introduced accessible changing places and regular Quiet Hours to its mall (featuring low-lit lighting and little to no music) and it will be holding autism-friendly Christmas workshops throughout December as part of its Wishmas Wonderland experience.
Darren Pearce, Centre Director at Meadowhall, said: “We’re incredibly committed to providing a warm and welcoming environment here at Meadowhall that’s accessible to all our customers. Over our 28 years of business, we’ve launched lots of great initiatives to help evolve and develop our space to meet the needs of our community but there will always be room for improvement.
“By showing our support for Purple Tuesday we hope raise awareness about the invaluable work that Purple does, highlight the challenges we should tackle in the retail industry and gain further feedback on our own environment too. It really is a great event.”