Peak Condition: New season luxe
This season, Tessuti’s campaign Peak Condition, takes you to the slopes to explore luxury fashion in the world of Apres Ski. Join, as we take a closer look at the intersection between luxury and loungewear with labels including Moncler, Canada Goose, Stone Island, Parajumpers and more.
On first thoughts, Europe’s mountain ranges seem an unlikely destination for luxury fashion. Yet, since the early eighties the idyllic ski resorts of France, Switzerland et al have quietly been fostering a reputation as some of the world’s most lavish, fashion conscious neighbourhoods.
Observing a mantra of excellence, these glamorous resorts maintain peak condition on their downhill runs as well as their central boulevards, where, at just a glance many of the world’s finest designer brands can be seen on residents and visitors alike as they enjoy their apres ski leisure time.