The place we call ‘home’ has a natural influence on how we dress. For those immersed in fashion and style, the clothes you wear make a direct statement about who you are.
Across the country, each and every city owns its own trends that infiltrate and influence everything from style to music.
This concept looks to capture and explore the creativity of style subcultures across the UK, investigating how trend-setters and style leaders across the UK use clothing as a method of ‘standing out’.
Creative collateral will feature models wearing Tessuti garments, standing out from their environments — while marketing collateral will investigate how style influencers across the UK wear Tessuti clothes as a representation of who they are.
Over the course of a year, Tessuti investigates and celebrates individual style — as well as the relationship between trendsetters and catwalk looks.
#StandOut #StandOutInStyle #StandOutStyledBy #StandOutSummer
Visit Tessuti on Upper Park Lane, near Debenhams.