At Apricot we’re passionate about print and creating beautiful clothing collections for women of all ages. Bringing something fresh to the high street, we aspire to deliver what every woman’s wardrobe needs - from well produced staples to trend-led fashion pieces.
Since the brand’s launch in 2007 we’ve grown to 14 stores and 400 concessions in the UK and are well known for our signature prints and fun approach to fashion. We pride ourselves on delivering high quality clothing at an affordable price, alongside excellent customer service.
From easy-to-wear casual pieces to formal dresses and accessories, Apricot is an essential destination for the modern women.